The Global Leading Technology And It Services Group
FPT Software is more than an IT services company, it is also a way of working and a
way of life. FPT Software exists to bring the best solutions to the world’s leading organizations through committed people and teams delivering inspiration, innovation and impact.
Client
FPT Software
FPT Software
Discipline
Technology
Technology
Year
2022
2022
Which statements matter?
IT services companies are known as a harsh image which lacks being flexible and dynamic to adapt to lots of challenges ahead. Therefore, GU sets-off a creative journey based on the original characteristics which remains brand essence of FPT Software significantly.
IT services companies are known as a harsh image which lacks being flexible and dynamic to adapt to lots of challenges ahead. Therefore, GU sets-off a creative journey based on the original characteristics which remains brand essence of FPT Software significantly.
FPT Software has a great desire for expressing brand image, belief and business direction. GU Branding & Creative offers “A Living Brand” concept which emphasizes intrinsic value as well as helps FPT Software connect to their clients tightenly.
Dynamic visual elements are developed based on 5 core values of FPT Software. Each visual is flexibly transformed to show dynamism, making the brand image lively and conveying values more coherently. Despite the change in expression, the DNA characteristics of visual elements remain the same shape and 13-degree tilt. Those characteristics ensure consistency for the brand as a whole.
Creative Agency: Gu Branding & Creative Partner
Project Manager: Mi Phan
Project Manager: Mi Phan
Design Team: Nam Nguyen, Thang Lau, Linh Dang
Location: Hanoi, Vietnam
Design, artwork and creative ideas contained in agency proposals remain the property of Gu Branding. All rights of the agency reserved.
Unauthorized copying, adaptation and dissemination of agency proposals prohibited. Agency’s terms and conditions are available upon request.
Thank for watching!
Visit our website wearegu.co | Follow us @wearegu
