Chollybox ( Chong Li Magic Cube ) is a retail brand focusing on pet health products, snacks and medicine. The brand advocates that "all things coexist and not only spoil", which also makes the brand's own character more inclusive. The classic design language and expression in brand design sometimes better reflect innovation, which may be contrary to people's daily experience, so it is also the charm of design. In the design of Chollybox, we started from the brand itself to find the most original concept, and visualized it. Through several times of overturning and running in, we found the magic of "square". It is precisely because the two-dimensional and three-dimensional space can not be crossed, so that the three-dimensional objects in the two-dimensional space have wonderful and interesting ductility. This discovery is not unique and innovative, but it is also unique. We put this feeling of flash into the font design. Three dimensional objects in two-dimensional space will produce a visual impression of infinite details. We recombine and superimpose the basis and deduction in two-dimensional space. From graphics to patterns, magical chemical reactions occur.
* Design Guide: Long Gu ｜ Designer: Jerry Chen / Kangning Chen
* Copyright @ BBKL Design Office
* Some product pictures are provided by customers
* Copyright @ BBKL Design Office
* Some product pictures are provided by customers
ChollyBox宠力魔方是以宠物保健品、零食和医药为主打的零售品牌。品牌主张“万物共生·不止于宠”，这也让品牌自身的性格产生了更强的包容性。品牌设计中经典的设计语言和表现方式有时会更好的体现创新，这可能和人们日常的经验相反，因此也是设计的魅力所在。在宠力魔方的设计中，我们从品牌自身出发寻找最本源的概念，并将其可视化，通过数次的推翻与磨合，我们发现了“方形”的魔力。正是由于二维和三维空间的不可跨越，让二维空间中的三维物体具备了奇妙而有趣的延展性。这个发现不是独具创新，但也算别出心裁，我们将这种灵光一闪的感觉也放入了字体设计中。三维物体在二维空间中会产生无限细节的视觉观感，我们将基础和推演所得在二维空间重组与叠加，从图形到图案，就产生了魔幻般的化学反应。
* 设计指导：谷龙 ｜ 品牌主案：陈泽宇 / 陈康宁
* 版权所属@八八口龙设计事务所
* 部分产品图片由客户提供
