LOGITECH WORKLIFE UPGRADED
Logitech needed to raise awareness across EMEA to continue to grow their sales from people improving their home office setup, despite the opening up of lockdowns. A desk inside a van, a home office that’s practically a nature reserve or a desk on the beach. By asking people around the world to share their setup, #WorkLifeUpgraded shows us how inventive people are when it comes to their setups. Led by 100+ influencers we created content around upgrading your worklife with better tools to do the job.
We asked 100+ creators to create content in their own style to explore their work, what it means to them and how Logitech helps you to create better
With their submissions we edited a short film combining creator content from around the world for the launch of the campaign
To support local marketing teams with a wide range of needs, we created over 125 assets across 6 audience segments of varying lengths for every stage of the customer journey optimised for a wide range of ad units.
Our creator community shared their own content with their audiences.
Our intuitive content hub hosted pro tips from our creators
Outcome
134 M reach
26.6 M video views
1.4 M engagements
47.6 K clickthroughs
3.2% average engagement rate
Credits
Karel Kumar - Senior Strategist
Josh Denton - Art Director
Max Lawrence - Copywriter
Lauren Preece - Account Director
Simon Adamson - Senior Producer
Mihnea Damian - Lead Editor
