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Hope Soap

Hope Soap

Hope Soap is a soap with a toy inside, encouraging kids in rural areas to wash their hands more frequently. The project started with a simple product design idea, but the PR from this little idea put it on a global stage from Cape Town, to Europe and the States and even Japan, and has drawn much needed attention to the hygiene issues of the kids of African townships.

Blikkiesdorp4hope is a NGO backed by The Safety Lab, an organisation that works with the City of Cape Town. They wanted to increase awareness of hand hygiene and create a habit of hand washing among children in the area Blikkiesdorp.


Hope Soap
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Hope Soap

CREDITS: Agency - Y&R South Africa Graham Lang - Chief Creative Officer Justin Joshua - Creative Director Nkanyezi Masango - Creative Director G Read More

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