No Nasties
No Nasties is a fair trade, organic, and vegan clothing brand whose key focus is creating planet-positive clothing that is, for every product you purchase No Nasties plants 3X trees and offsets 300% of the footprint.
No Nasties uses only organic cotton sourced from farmers in fair trade. In fact, their entire supply chain is certified fair trade. Additionally, the brand is also India's first certified organic fair-trade clothing company.
The brand makes fashionable as well as durable clothing. Their garments come in neutral shades with minimalist, nature-inspired prints and fresh silhouettes.
campaign 1.
#cancelcarbon
A non-commercial initiative to disseminate information about how no nasties is reducing their carbon emissions with every product sold and also encourage individuals to adopt eco-friendly options that decrease or eliminate carbon emissions in their daily lives.
#Cancelcarbon is a hashtag that can be used to increase brand recognition and get the brand in front of a larger audience. The campaign is inspired by cancel culture.
It refers to disapproval of practices that emits harmful amount of carbon when better or eco-friendly practices exist.
Newspaper ad
Magazine ad
Poster
Billboard
Mockups
campaign 2.
Behind The Shirts (BTS)
A non-commercial campaign to bring transparency to the fashion industry by revealing who makes their clothes and how are they affected by it.
BTS is an abbreviation of Behind the scenes. Typically, the term is used in the film industry to describe the working and production of a film. For the campaign, BTS is an abbreviation of Behind the Shirts. The campaign will depict the garment-making process as well as the people involved.
Concentrating on how the majority of fashion factories are mistreating their employees by taking unfair advantage of them.
Newspaper ad
Magazine ad
Poster
Billboard
Mockups
This project is a conceptual work done during college for campaign planning module.
