Ualá approached us with a fun idea: they wanted a full cgi spot to explain the benefits of their app, and to bring the user closer to the services they provide.
With or minds set on explaining all the possibilities the company has to offer, we developed the characters in daily situations, and sought to convey how easy-to-use and intuitive the app is.
With or minds set on explaining all the possibilities the company has to offer, we developed the characters in daily situations, and sought to convey how easy-to-use and intuitive the app is.
We used a color palette that initially derived from the brand itself, and we added some shades that convey warmth and simplicity. Then we got down to designing the several sceneries, both outdoors and in the comfort of home. They all give you a sense of intimacy, simplicity and freedom.
The end result is this cheerful and positive piece that shows how the digital world can coexist in our daily life in a natural way.
The end result is this cheerful and positive piece that shows how the digital world can coexist in our daily life in a natural way.
Character Development
From the starting look dev, our first 2D explorations, both on paper and digital, until we reached the final result in CGI, we developed these lovely characters taking all into consideration: the clothes they wear, their gestures and expressions, the movement of their hair, the spaces they inhabit and, of course, their pet!
From the starting look dev, our first 2D explorations, both on paper and digital, until we reached the final result in CGI, we developed these lovely characters taking all into consideration: the clothes they wear, their gestures and expressions, the movement of their hair, the spaces they inhabit and, of course, their pet!
Going 3D
Thanks!
Credits:
Art Director: Francisco Capuzzi
Executive Producer: Pedro Reales & Gladys Esquivel
Concept Direction: Victoria Sanchez
Strategic Direction: Maju Dorado & Victoria Sanchez
Script Development: Victoria Sanchez & Melisa Fernandez
Producers: Marina Dominioni & Daniel Bóveda Paz
Animatic: Sergio Slepzuck
Layout Camera: Sebastian Pellegrino
Concepts: Francisco Capuzzi, Daniela Marello & Nohely Wild
2D Sets & Assets Design: Ganztoll, Sticky Studio
2D Sets & Assets Design: Ganztoll, Sticky Studio
2D and Character Animation Director: Sergio Slepzuck
Motion Graphic Director: Hernan Estevez
Character Animation: Jorge Rausch, Brian Remesnitzky
Modelling: Juan Miyagi, Juan Elias
Character Modelling: Pablo Focareta
Rigging: Hernan Guerra, Dario Lucero
Shadding & Lighting: Benjamin Jagusieczko, Juan Elias, Nicolás Reyna, Juan Levinton
Compositing: Maximiliano Lagraña, Sebastian Pellegrino
Music: Lolo Micucci
Client: Ualá
