The Video Visual Identity Manual was designed due to the need to provide ESN sections with a guide of best practices for video editing, in order to avoid the violation of Visual Identity, Copyright or Corporate Identity, and to make the videos more appealing and any text easy to read.

Starting out with the Index, we structured the Manual in seven different chapters, covering the majority of what goes behind the process of video editing, such as the Video itself (resolution, format and orientation), Copyright, Animation, Watermark, Image of ESN, Credits (how to insert them), and we provided useful links for free animation, music, among other resources.