The objective of this project was to create a set of gift cards for an existing brand. In addition to developing the cards, I also had to consider the packaging that the cards would come in and how the branding would be tied into it.
Having sustainability as my background, I chose to take it a step further and see how I could be more innovative with the entire branding scheme.
After doing research, I found out that Dunkin' Donuts was unveiling their first LEED Certified store in St. Petersberg, Florida.
Through the use of responsible materials, a variety of incentives and involving the community, these Gift Cards should help launch this great groundbreaking event and bring DD to the Sustainability forefront, like their leading competitors - Starbucks.
The tag line I created is "Dunkin' has gone sustainable, You should too." For the packaging of the cards that you would buy in the grocery store or at a Dunkin location, I chose to use the already branded empty coffee bags - enticing them to not only buy the donuts and coffee for the punch card but to fill up with beans for home.
Software used: Photoshop and Illustrator, CS6
Having sustainability as my background, I chose to take it a step further and see how I could be more innovative with the entire branding scheme.
After doing research, I found out that Dunkin' Donuts was unveiling their first LEED Certified store in St. Petersberg, Florida.
Through the use of responsible materials, a variety of incentives and involving the community, these Gift Cards should help launch this great groundbreaking event and bring DD to the Sustainability forefront, like their leading competitors - Starbucks.
The tag line I created is "Dunkin' has gone sustainable, You should too." For the packaging of the cards that you would buy in the grocery store or at a Dunkin location, I chose to use the already branded empty coffee bags - enticing them to not only buy the donuts and coffee for the punch card but to fill up with beans for home.
Software used: Photoshop and Illustrator, CS6
