superchilli根据大辣娇的品牌诉求，结合时下风靡的设计风格，用美式漫画的形式作为包装的主体，配合明亮而充满活力的色彩去点亮，使其包装风格热烈鲜活。用这种复古的形式去衍生创意，触动年轻人的情感共振，是我们想要在设计中传达出品牌想与年轻人对话的初衷，以及助力品牌吸引新的消费群体，打开全新的消费市场。
According to the brand appeal of Da La Jiao, SUPERCHILLI combines the popular design style, uses the form of American comics as the main body of the packaging, and lights up with bright and vibrant colors, making its packaging style warm and lively. Using this retro form to derive creativity and touch the emotional resonance of young people is what we want to convey the original intention of the brand to communicate with young people in the design, and to help the brand attract new consumer groups and open up a new consumer market.
