ANGELS X DEMONS
ESSENCE
Angels x Demons® is a lifestyle-streetwear brand of high quality products featuring a crazy mix of quirky designs blurring the lines between good and evil. Based and established in the USA in 2019, AXD was created for the growing hypebeast generation and passionate consumers of the niche fashion industry.
GOAL
From the get-go, a strong yet uncomplicated visual identity was agreed upon. A brand mascot that is dark but not entirely menacing in its essence to be created and used in their debut shirt and merch collection.
UNRAVELLING
We developed a whole brand process of visual identity – careful not to stray away from the AXD creator’s vision. The brand rocked the elements of mystery, streets and dark but never dull vibes. Hints of musical influences and the pride of self-made and self-assured culture significantly enhanced the brand platform and identity.
DELIVERABLES
Brand Identity
Merchandise
TOOLS
Sketches
Adobe Illustrator CC
Adobe Photoshop CC
Adobe Photoshop CC
