Making the difference...
Meraki is a coffee shop with organic and artisanal products, warm coffee and cozy atmosphere to offer a space that refers to the feeling of ''Grandma's house''. The brand supports independent artists, with it's product ''Biscoito Poético'' (Poetic Biscuit), where poems are handwritten on the package, and also has social projects like ''Meraki Sorrisos'' (Meraki Smiles), in which it donates part of the sales value of its cookies to needy communities in the region. Meraki is love in the form of coffee and in the form of an environment.
The brand brings the essence in it's name
The brand name comes from the Greek, which means: Put your soul into everything you do. And so Meraki Café makes it's name it's own environment connecting with the public and exuding its brand essence.
The brand brings the essence in it's name
The brand name comes from the Greek, which means: Put your soul into everything you do. And so Meraki Café makes it's name it's own environment connecting with the public and exuding its brand essence.
The brand archetype
Innocent brings the pure essence of Meraki, meets it's values,
and it's motto is: ''We are free to be you and me.''
This archetype connects with the more simplistic and kinder lifestyle, a quieter life, people who enjoy more the natural and the little things in life.
The symbol archetype
The symbol was inspired by Saturn's shape, bringing the maturity that the brand needs, but also connecting with it's trajectory of determination and maturation which the vibration of this planet reflects, as well as the construction of something solid and durable.
Note: The aspects considered were under an astrological perception.
