Killer Jeans had a killer product: a line that saved nearly 100 litres of water while manufacturing a pair of jeans. So instead of writing a television commercial (which we did) and mock up some print work (which we did), we went ahead and changed the product! Watch the presentation film to learn how and also view the rest of the campaign pieces that follow.

Awards: 

1xGrand Prix and 1xGold at the Abbys

2xSilver and 1xBronze at the Effies

1xSilver at the Adfest

The Presentation Film

The Film

The Print Campaign