Kyiv MICE Hub is an information platform of the Kyiv City State Administration, which promotes Kyiv in the MICE travel market. Working on the project, it was important to keep in mind that the created branding will be appreciated not only by Kyivites, but also by guests from different parts of the world.
LOGO IDEA
The concept of the logo is a synthesis of business and cultural. Historical samples of Ukrainian writing embodied in the letter "K" demonstrate national identity, and the outline of the North Bridge, inscribed in the letter "M", is a visual image of the union of cultural and business, foreign and local, tourism and business.
The concept of the logo is a synthesis of business and cultural. Historical samples of Ukrainian writing embodied in the letter "K" demonstrate national identity, and the outline of the North Bridge, inscribed in the letter "M", is a visual image of the union of cultural and business, foreign and local, tourism and business.
IDENTITY
We took main associations and created dynamic identity system, which show flexibility and adaptability of the brand, demonstrate the diversity of the capital and build the image of Kiev as an attractive tourist destination for business events.
We took main associations and created dynamic identity system, which show flexibility and adaptability of the brand, demonstrate the diversity of the capital and build the image of Kiev as an attractive tourist destination for business events.
TEAM
Art Direction & Design — Liliia Pomelova
Art Direction & Design — Liliia Pomelova
3D Motion Design — Alina Lazarenko
3D Motion Design — Nikita Safronow
3D Motion Design — Nikita Safronow
