Campaign design
National Science Week, Kuwait.
As part of the Kuwait Foundation for the Advancement of Sciences initiatives, Oloom (Science in Arabic) week emerged as a nation-wide initiative that spreads science throughout Kuwait in a series of events and lectures conducted by a large range of scientists from different branches of science. Sharaf studio was approached to brand the initiative.
Sharaf Studio was comissioned to create a fresh and fun identity that expresses the sciences in a fun, modern and Kuwaiti manner. It is meant to express the different science fields meant to be discussed in different workshops and lectures in a visual execution that is relevant to Kuwaiti heritage. This project is where science and culture meets.
Note: The name of the campaign later changed to "Oloom month" or Science month in Arabic.
Graphic design and illustrations: Raghda Moataz
Logo design: Mohamed Sharaf
Creative director: Mohamed Sharaf
Studio: Sharaf Studio
Client: KFAS foundation, Kuwait
Copyrights @Sharaf Studio
Visual execution:
We chose to utilize the adaptability and flexibility of the square grid and play around with the modular tile system that will not only make room for adding easily different visuals, but also be extremely flexible in executing the designs on the endless formats located across the country and on different mediums.
Target: Mainstream general Kuwaiti target. Almost all ages are included.
Mediums: Outdoors, billboards, social media, giveaways, event's prints.
Visual elements
Logo designed by creative director Mohammed Sharaf
Logo design solely by Mohammed Sharaf, creative director of Sharaf studio, Kuwait.
The sciences tiles
It is the first and most important design element in the campaign. It gives us the opportunity to brand each poster according to each scientific field, whether its astronomy, geology or physics. The tiles collection used will brand each science by fun visuals and they can be expanded easily to include more science fields.
Square grid
The square grid is based on the A scale measurement, taking the A4 as the reference for the sizes. The designs needed a clear measurement for the square grid tiles sizes so that we keep a consistent number of tiles and consequently a consistent overall look and feel.
The 3x4 grid
The 4x5 grid
Slogan tiles
Date stripe guidelines
3D illustrations
We used 3D rendered objects to break the structure and create an interesting layout on the posters. Those objects acts as the elements that brings the science to life!
Photography
Flag design
Tote bag design
Overview
