NIMROC
ESSENCE
Nimroc is a brand and company of a community of thinkers, goal achievers and imagineers. It is an independently owned and operated organization focused on empowering a generation to succeed in producing their craft of choice, be it products or services of multidisciplinary brands.
GOAL
Picking the founders’ brains during the Discovery Phase sesh, we agreed on three power terms – Perseverance, Aspirations, Empower. In recognizing these terms, a brand identity and logo which encapsulates their authentic voices, their clarity of purpose, the realization of successful goals and the expectations exceeded were to be born.
UNRAVELLING
The terms were translated into the brand logo which is of symbolic arrows coming from multiple angles to represent generations walking towards their goals and realizing their dreams. Just like bow and arrows heroes from the likes of Hawkeye and Katniss Everdeen, every hardship is to be expected and persevered, and with the backup of those who are supportive of your journey, victory shall prevail.
Every element of the brand identity was created from a balanced visual ecosystem, typography, tone of voice and graphic design with a slight touch of playful tension.
DELIVERABLES
Branding
Brand Identity
Merchandise
Social Media
UI/UX
WEBSITE
