During my time working for ECB, I oversaw the development and expansion of the visual identity, creating a vast range of visuals for all their digital channels. My primary goal was to establish a trustworthy, clear, contemporary, and slightly youthful aesthetic, with a focus on making visual assets that effectively communicated complex economic and financial information to the general public in an accessible and engaging way.
Motion graphics for the Banking Supervision, raising awareness about climate change.
As an integral member of the team spearheading the ECB Banking Supervision website redesign, I was responsible for creating a captivating motion graphic that formed a crucial component of the larger campaign. Along with designing visuals for the website and social media platforms, my motion graphic was aimed at grabbing the attention of visitors and providing them with a sneak pech into the project.
Overall, my contribution to this ambitious project went a long way in elevating the brand's online presence and making the ECB Banking Supervision website a hub of informative and visually appealing content.
