Elektra is a Montreal high quality cultural event featuring artists and works combining electronic music and creative imagery derived from new technologies. Baillat Cardell & son created the new ELEKTRA Festival campaign on the theme of Anti / Matiere.It includes several communication tools, ranging from video to print, with the realization of a micro informative website and a second experiential with the help of our collaborator Folklore. This project has been done in collaboration with Simon Duhamel and Jean-Philippe Bernier for the photographic direction, Aurelien Jeanney from Atelier FP7, which design the typography of the project "Anti-Matière ", Folklore studio which design and product the website and the microsite of the campaign.
Informative Website : http://2013.elektramontreal.ca
Experiential Website: http://anti-matiere.ca/