Bergwood
An integrated campaign promoting Allstate's College football sponsorship followed the life and times of über fan Bergwood. His story played out over four seasons on television, digital devices and in the real world.
CLIENT: Allstate
AGENCY: Leo Burnett USA
ECD: Charley Wickman
CD: Tony Pawela, Jo Shoesmith, Jeff Brecker
CW: Tony Pawela, Josh Mizrachi
AD: David DeRoma, Greg Nobles, Dan Ware
DIR: Tom Routson, Baker Smith, Arron Stoller
PROD: Domani Studios, The Barbarian Group
An integrated campaign promoting Allstate's College football sponsorship followed the life and times of über fan Bergwood. His story played out over four seasons on television, digital devices and in the real world.
CLIENT: Allstate
AGENCY: Leo Burnett USA
ECD: Charley Wickman
CD: Tony Pawela, Jo Shoesmith, Jeff Brecker
CW: Tony Pawela, Josh Mizrachi
AD: David DeRoma, Greg Nobles, Dan Ware
DIR: Tom Routson, Baker Smith, Arron Stoller
PROD: Domani Studios, The Barbarian Group
