Marikina City Rebranding | 2022

https://unsplash.com/photos/cssvEZacHvQ

https://unsplash.com/photos/IrQEQCPE9pg

https://unsplash.com/photos/4L_vLcqG3ds

https://unsplash.com/photos/7SV4cz3UFEI

https://www.google.com/search?q=wall+paint+geometric+design&tbm=isch&ved=2ahUKEwiXu_e_2aX4AhW4xYsBHWUuDBMQ2-cCegQIABAA&oq=wall+paint+geo&gs_lcp=CgNpbWcQARgAMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgYIABAeEAUyBggAEB4QBTIGCAAQHhAIMgYIABAeEAg6BAgjECc6BggAEB4QB1DFCFikDGDMFGgAcAB4AIABfogB4AKSAQMzLjGYAQCgAQGqAQtnd3Mtd2l6LWltZ8ABAQ&sclient=img&ei=t7KkYteDFLiLr7wP5dywmAE&bih=880&biw=1920&rlz=1C1UEAD_enPH1001PH1001#imgrc=N-XR6LLDURQE2M

https://www.blendspace.com/lessons/LT-hWu5yd1KwNw/analogous-colors

<a href="http://www.freepik.com">Designed by pikisuperstar / Freepik</a>

https://marikinacity.wordpress.com/2009/05/01/marikina-city-symbol/

https://www.dafont.com/harabara-mais.font

Elements of Design

1. Color - relies on light. In fact, Color is what the eyes see when the light is reflected of an object. Color refers not only to the hue but also to the value, which means the amount of white or black in the hue, and intensity or brightness. Ex. Same color scheme to the proposed/designed logo for it to be relevant. (Bright/Vibrant and Contrasting Colors)

2. Shape and Line - an element of art that refers to an area clearly set off by one or more of the other elements of art. Ex. We use submissive and aggressive shape and line just like we used in making a logo A line as an element of art is defined as the path of a moving point through space.

3. Form - is an element of art that refers to an object with three dimensions. Ex. It gives life and it levitate the object from the background.

Principle of Design

1. Asymmetrical in balance

is concerned with arranging elements so no

one part of a work overpowers, or outweighs any other part.

2. Proximity

Grouping the objects all together

3. Repetition

We used repetition in design repetition is a great way to add texture to the piece. Not only does it create an element of unity within a specific piece of artwork, but repetition can also help create texture and bring the project to life.

https://www.freepik.com/free-psd/street-sign-brackets-mockup-front-view_20193256.htm#query=street%20sign%20brackets%20mockup%20front%20view&position=0&from_view=search

https://www.freepik.com/free-psd/floor-metallic-signages-mockup_25186958.htm#query=floor%20metallic%20signages%20mockup&position=1&from_view=search

This poster advertisement is about the tourism in Marikina city, each poster has a different color variation that depend on the color scheme of the logo and it promotes the major tourist places in Marikina city.

Our poster has 3 main objectives:

One is to inform. These poster ads introduce the rebranding of Marikina city as well as its tourism by having the history, description, map, picture of a certain place and most importantly is the new design of Marikina City.

Two is to persuade. These poster ads Emphasize the most awaits by showing the grand opening of a major places in Marikina City where everyone is free to enter and have an amazing journey.

Three is to remind. These poster ads remind and aware people that Marikina City is not just a plain shoe but a shoe with a colorful design and harmony that’s speaks itself by saying Maligayang pagdating sa Marikina City or Come visit Marikina City.

We put our poster ads in every most awaits places in Marikina City so that they have the idea where they are there are going to. We used Street light pole campaign ads so that it can have a light even in the night and easier to notice.

https://www.freepik.com/free-psd/glued-poster-mockup_7057762.htm#query=glued%20poster&position=0&from_view=search
https://www.freepik.com/free-psd/mall-advertising-mock-up-woman-billboard_7011249.htm#query=mockup%20mall&from_query=poster%20mockup%20mall&position=1&from_view=search
https://www.freepik.com/free-psd/minimal-a4-flyer-mockup-design_13913503.htm?query=poster%20mockup%20mockup%20poster