The goal of the Grow Bolder campaign was to focus on bold characters between the ages of 45 and 50. After all, scheduling a colonoscopy is in, itself, a BOLD act. This campaign features custom photography, campaign specific illustrations, short video spots, direct mail, signage, and more.

Client - AMSURG & Envision HealthCare

Photography - David McGhee

Creative Direction - Doug Simpler

Graphic Design - Heather O'Conner