Luckyrice 2011 Festival
Campaign branding and illustration
Campaign branding and illustration
The 32 page Festival Guide cover was printed with a magical metallic gold and has a surprise postcard in the front flap that's great for gloating to friends. The interior was printed on a toothy off-white paper that contrasts beautifully with the stark white cover.
The four larger events each had a flyer that were inserted into the festival guide.