Sian Cardiff
Design and Branding
Assessment 3
#2683QCA2022
The branding of 'Timeless Sustainability’ is to further contribute to reducing the waste and pollution in our environment. The brand ethically and sustainably produces limited and timeless pieces By incorporating practices like reworking old fabrics, limiting stock numbers and using sustainable fabrics, the brand produces limited and timeless pieces in a ethical and sustainable way. Our brand offers timeless pieces that are always on trend, can be worn multiple times and manipulated into different outfits, and is healthy for the environment.
The image below is the logo for 'timeless sustainability'
SUMMARY
- Shades of greens, browns and nudes will be the visual aesthetic of the brand identity
- 15mm width x 5mm height is the appropriate clear space for the logo
- Serif fonts will be the main typeface family for the brand mark
- The app for this clothing brand would have natural and environment aspects. It would also include educational sources for further information on fast fashion, sustainability, and the brand itself (production, fabric use, etc.)
- The packaging would be sustainable, eco-friendly and biodegradable (box, packing peanuts, etc.) Mockup photos are below.
Logo on the top centre, est.2022 on the front side
