We created the MOM WOW brand because we think every mom needs a little recognition, and appreciation, mostly from themselves. But this is the hardest part. Everyone does their thing 24 hours a day, non-stop. We must be great at least 2-3 roles at a time, which is the most natural thing in the world. That’s why we don’t really allow ourselves to be proud of what we’ve accomplished as a mother because it is our most wonderful duty to take care of our children. Why would we deserve praise for it? But it is necessary, and we need to be proud of ourselves, to acknowledge ourselves for what we do every day. If we can’t acknowledge ourselves, why would we expect our husbands to appreciate what we do as mothers? We think every mommy is a superhero, but a lot of women still can’t see themselves that way.
WEBSHOP
MODERN CALLIGRAPHY
Modern calligraphy is one of the most important visual elements of the brand, since every caption that appears on their products and social media platforms praises the work of Emi's hand, so does the MOM WOW logo.
CALLIGRAPHY ON THE PRODUCTS
CALLIGRAPHY ON SOCIAL PLATFORMS
PACKAGING
COMMUNITY
WE BELIEVE EVERY MOMMY IS A SUPERHERO
CLIENT: WWW.MOMWOW.HU
CONCEPT, BRANDING, PRODUCT DESIGN & ART DIRECTION: SZŐKE-VIGH EMESE
CALLIGRAPHY: SZŐKE-VIGH EMESE
CONCEPT AND COMMUNICATION PROFESSIONAL: NÉMETH REGINA
FOTO: MOLNÁR DANI
