"Giulia Hartz - An Exhibition
About Food, Love
And Falling For Both"
THE CHALLENGE
Meme Gallery, a small curated art showroom in Brera district reached out in November with the idea of getting together for an exhibition about food – a theme that the gallery is pursuing through out the year with every artist they will welcome in the gallery. The overarching mission Meme Gallery has is to get closer to a younger art public while pushing good art. I agree with Maria Angela Di Pierro, founder of Meme Gallery, when she points out how galleries feel as places far from the daily life of young art lovers. Our goal has been, while showing my work, to enable people to get closer and more comfortable with spaces like galleries – which eventually are nothing else than cool art shops. For me personally it’s been a great chance to physically bring my work across the digital dimension and see where that leads my visual language, as well as getting to meet those who support me.
Meme Gallery, a small curated art showroom in Brera district reached out in November with the idea of getting together for an exhibition about food – a theme that the gallery is pursuing through out the year with every artist they will welcome in the gallery. The overarching mission Meme Gallery has is to get closer to a younger art public while pushing good art. I agree with Maria Angela Di Pierro, founder of Meme Gallery, when she points out how galleries feel as places far from the daily life of young art lovers. Our goal has been, while showing my work, to enable people to get closer and more comfortable with spaces like galleries – which eventually are nothing else than cool art shops. For me personally it’s been a great chance to physically bring my work across the digital dimension and see where that leads my visual language, as well as getting to meet those who support me.
THE PROCESS
This whole exhibition journey is been a great opportunity for me to develop my visual language further and explore if and how my work could go beyond illustration in the direction of tangible objects. The exhibition evolves around the two themes (briefed by Meme Gallery) of food and love, hence why the subtitle “An exhibition about food, love and falling for both”. In my head those two topics come together in an afternoon date, with cake, champagne, romance and of course, quite some sassiness. This has been the inspiration for the setting and the elements I have designed.
THE OUTCOME
Most of the pieces have been exclusively designed for the occasion, hand-made and produced in limited quantities in Italy. We set up the central installation with the table at the ground floor and on a second floor we prepared an “art market” with a selection of other products from my online shop or as result of brand collaborations. All the products we selected are tied to the central topic and from more or less unique and handmade we tried to include every pocket. The exhibition has been designed as an overall small intimate experience for the visitors to discover the artworks, but also step into this afternoon date. Hopefully – to also let them fall in love!
Most of the pieces have been exclusively designed for the occasion, hand-made and produced in limited quantities in Italy. We set up the central installation with the table at the ground floor and on a second floor we prepared an “art market” with a selection of other products from my online shop or as result of brand collaborations. All the products we selected are tied to the central topic and from more or less unique and handmade we tried to include every pocket. The exhibition has been designed as an overall small intimate experience for the visitors to discover the artworks, but also step into this afternoon date. Hopefully – to also let them fall in love!
The exhibition has been open from January 15th to February 15th, 2022 at Meme Gallery in Milan.
