Art direction and design for Tree Top's 50th Anniversary integrated marketing campaign and contest. The concept leveraged the look and feel of your traditional classic 50's mom turned into a contemporary contest spokes person, engaging Tree Top's audience to enter an online contest for a chance to win big prizes! Promotional materials included print/online ads, in-store shelf talkers, coupons, social/paid media touts, and the animated contest micro-site design. I closely collaborated with brand managers, account and creative directors, copywriters and developers in executing a successful brand experience that re-instated Tree Top apple juice as 'must-have' classic beverage in your fridge!
