Art direction and design for Smucker's "Rewards in Hand" points program. Working closely with the creative director/copywriter and client, defined objectives were to increase sales by cross promoting Uncrustables and Snack N' Waffles hand-held products to schools. Our concept was to create and market a new rewards program to administrators and decision makers of school lunch programs. Deliverables included various print ads and a print and online application.
