Art direction and design for Rosenblum's summer integrated marketing campaign. To increase brand awareness and sales, the strategy was to target a younger audience and promote Rosenblum as an affordable, trendy wine that pairs well with summer meals and events. The concept was to create a hipster spokesman and give him a name, "Dan". Dan created the ZinFan Rules that would help engage his community with the product in a playful impactful way. Deliverables included in-store case cards, bottle neckers, point-of-purchase display design, plus a recipe booklet and ads.
