My sister approached me with the task of designing a logo for her dissertation project.
They had to created a new product for agricultural use. This product being hooks to connect electric fences to hedgerows. I focused predominantley on the aspect of the 'hook' as I believed it to be the best way to start a logo from. She was after a range of ideas in order to test out which one works best. All of which needed to be simple and easy, much like the product itself. Therefore I focused on just the writing and manipulating type.