To celebrate Honda's sponsorship of Arts Centre Melbourne, we teamed up with photographer Garry Moore to produce a collaboration of the arts, with the energy and vitality of Honda. Each artist is a representation of Arts Centre Melbourne; Dance, Classical and Rock music, and the long exposure light trails represent the tail lights of a Honda car. These designs featured as the famous backlits of Arts Centre Melbourne during the sponsorship, along with tall flag banners displayed outside the Arts Centre entrance, as well as a competition stand and print campaign.
As a bonus to this, I digitally recorded the photography session while art directing the shoot, then edited the footage in Adobe Premiere. This was uploaded to Honda's YouTube page and played on a constant loop on plasma screens at Arts Centre Melbourne. Several movies were made showing each performer to a different piece of music.
