Wolters Kluwer Financial Services
Advertising + Marketing + Custom Publishing
"Isometric Assets" Integrated marketing campaign
An ad campaign was created to promote the expertise and experience of WKFS as highlighted by the editorial features in the companion custom publication.
Challenge
WKFS needed to solidify its exisiting market positioning in risk assessment, compliance, finance and audit for a wide range of businesses worldwide.
WKFS needed to solidify its exisiting market positioning in risk assessment, compliance, finance and audit for a wide range of businesses worldwide.
Creative Insight
Because of the very wide array of products and services potentially involved in the campaign, the creative decision was made to turn this original negative constraint into a positive display of eclecticism. WKFS clients range from off-shore drilling platforms to sail boats manufacturers, and the chosen concept captured those various products and showcased them as a collection of assets, all looked after by WKFS.
Execution
Ultimately, through simple, playful and easily recognizable isometric custom illustrations, the campaign solidly established WKFS as a worldwide leader in audit and asset insurance by leveraging its already stellar portfolio of established and recognized clients and their wide varity of assets.
Why it works
By focusing on so many different types of asset classes, WKFS demonstrates that they can "play in any sandbox" as it were, artfully transitioning between deep-water drilling platforms, warehouse logistics, fleet management, supply chain, and more. The simple graphics are instantly understandable, making the message easy to digest and assimilate. By focusing on austere graphics, it is possible to take an inherently complex message about risk assessment, compliance, finance, and more, and make it easy to comprehend within moments.
A campaign companion Micro-site was created to provide users with additional information and educate them on the wide range of services offered. The lead capture functionality allowed access to a personal consultation from a WKFS advisor.
WKFS's expertise encompasses risk assessment, enterpise-wide audit, compliance advisement, and financial council.
Clients of WKFS occupy a wide range of products and services, from cardboard manufacturing to industrial equipment.
The ad campaign was designed to focus on the wide variety of assets WKFS clients encompass.
The ad campaign had to be flexible enough to illustrate the expertise of WKFS and showcase some of their most recognizable clients.
A custom publication, "The Works," was designed and produced to reach out to current and potential clients.
Custom publications were developed to reach out to current and potential clients and inform them of recent industry updates.
