YouFlight 優飛
Brand Identity
YouFlight 優飛 — a group of competent and a team with various related experiences, together with advisors with professional exposures, combine experience of the industry with up-to-date information from industry experts, to provide the insightful and detailed information to the customer for their best decision.
Studio 9527 was asked to create the new name and design the logo, typography, colour palette, style guide, business card and website.
—Naming
The name should be formulated in short and objective, convey a precise idea, in line with the brand philosophy; straightforward and easy to remember.
The Chinese name 「優飛」 means "high-quality flight" and is pronounced "yōu fēi", therefore the English name is simply transliterated as "YouFlight", directly convey their brand's philosophy: to become life long trusted partner in business aviation.
The name should be formulated in short and objective, convey a precise idea, in line with the brand philosophy; straightforward and easy to remember.
The Chinese name 「優飛」 means "high-quality flight" and is pronounced "yōu fēi", therefore the English name is simply transliterated as "YouFlight", directly convey their brand's philosophy: to become life long trusted partner in business aviation.
—Logo design
The logo is inspired by point-to-point flight routes, with connection as the main concept. The Chinese characters「優」and「飛」 is linking together. The refined long line beside「飛」, is expressing the contrail of the jet. It is full of meticulous detailing.
The YouFlight mark is designed by combining a distinctive letterform "y" with a flying bird-like form, together with the oval frame which is inspired by a window on an airplane, to form the logo that expresses "the unique flight" in industry aviation and give a sense of modernity itself. As a results, it is a visual representation of the brand’s commitment to excellence. It is clean and simple, yet elegant.
