How is the real Parma ham made? Where does its sweetness come from? Everyone knows that Crudo di Parma is great, but not everyone knows why it is so outstanding.
In the ‘Nice to meet you Parma’ campaign, we gave a face and a voice to Boschi Fratelli's Crudo di Parma, to discover the real secret of one of the most iconic Italian products.
An immersive and authentic storytelling made of patience, reflection and silence.
The Ad Store
Giulio Nadotti - Creative Director
Antonella de Gironimo - Strategy Director & Senior Copywriter
Beatrice Onetti - Art Director
Daniele Iafulli - Copywriter
Massimo Spadotto - Graphic Designer & Photographer
Beatrice Onetti - Art Director
Daniele Iafulli - Copywriter
Massimo Spadotto - Graphic Designer & Photographer
Stefano Peschiera - UX & Web Designer
Laura Olajide - Account Executive
Marta Gerosa - Agency Producer
Laura Olajide - Account Executive
Marta Gerosa - Agency Producer
Benedetta Benecchi - PR & Media Relations Director
Maria Laura Piazza - PR & Media Relations Executive
Pierpaolo Moro - Director & DOP
