Festivaletteratura.it: "Pass the word".
Festivaletteratura is a literary fair held in Mantova, a city in the north of Italy.
The idea for this video comes after I interviewed Luca Nicolini, one of the organizers of the festival in order to create a new image for them for my MA final project; he told me that the initial choice was to not do any kind of advertising for Festivaletteratura because the word of mouth had worked well so far and was their best advertising. My question was: "How can I advertise something that doesn't want to be advertised?
The answer was: "Advertising the word of mouth itself".
Festivaletteratura is a literary fair held in Mantova, a city in the north of Italy.
The idea for this video comes after I interviewed Luca Nicolini, one of the organizers of the festival in order to create a new image for them for my MA final project; he told me that the initial choice was to not do any kind of advertising for Festivaletteratura because the word of mouth had worked well so far and was their best advertising. My question was: "How can I advertise something that doesn't want to be advertised?
The answer was: "Advertising the word of mouth itself".
To deliver the video for the exam, I made a fake book that contains a typo usb stick that I laser cut and assembled.
Materials: paper. Technique: laser cutting.
Me, Valentina Be° (director) and Alfonso Gallardo (DOP) shooting under the rain.
Credits:
Concepts and Art Director: Magenta Nicole
Director: Valentina Be° (vimeo.com/valentinabe)
DOP: Alfonso Gallardo
Art Director: Jacopo Caracci
Sound Design: Soda+Kraft (sodakraft.com)
Concepts and Art Director: Magenta Nicole
Director: Valentina Be° (vimeo.com/valentinabe)
DOP: Alfonso Gallardo
Art Director: Jacopo Caracci
Sound Design: Soda+Kraft (sodakraft.com)
