Pastificio Carmiano di Gragnano, Napoli
Pastificio Carmiano was born from the union of passion for taste and tradition, with the knowledge and feeling of those who produce the excellent Gragnano Pasta every day.
The company's mission is to create products that satisfy the pleasure of the most refined and demanding palates, following a natural connection with the past. The Pastificio Carmiano products are distributed on the Italian (small distribution and e-commerce) and International markets, especially in the UK through the Sainsbury's chain.
Brand Identity
The aim of renewing the Brand Identity was achieved by working on several points: from the restyling of the logo to the packaging of pasta, the labels of tomato conserves and EVO oil, gift packaging and all online and offline communication.
The whole design uses a modern and clean style, achieved through various elements.
The logo was designed with the purpose of giving strong personality and recognition to the Brand, underlining the link with tradition. The wheat ear, featured in the old logo, have been redesigned in an iconic and modern key, becoming an integral part of communication also through the use of a pattern.
The typography features three types of fonts (serif, sans serif and script) that perfectly link together.
The color palette instead consists of two main colors: the gold of the wheat and the blue of the water, essential elements in the production of Pasta di Gragnano.
The Carmiano logo also lends itself well to the use on the labels of the Conserves of various types of typical Cherry Tomatoes and Extra Virgin Olive Oil.
Instead of the characteristic wheat ear, here we find hand-made illustrations, specifically designes for these products of Italian excellence that complete the Brand's offer.
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