Brand Positioning:
Take ultra lounge sophistication and mix it with mountain cool lifestyle. Imagine the feel of a resort lounge at the foot of an endless terrain. Ski powder. Capture the rich, clean, crisp surface and terrain — with a list of potential names as sure and clear as the air is pure.
Not forsake of soul, mountain lounge blends the spirit of “New Colorado” with the elemental essence of timeless Rocky Mountain way. There is mystery, depth, purity, and newness in every taste. Picture a package driven by Swiss design elegance, with a mod image that’s confident, but not overstated, stylish without trying too hard. Capture Colorado’s “terra mod” cool and high altitude state of mind: at home with the upwardly mobile, attractive, sensual, inspiring, and breathtaking brand. – DAM
Brand Positioning:
The first thermometers were called thermoscopes and while several inventors invented a version of the thermoscope at the same time, Italian inventor Santorio Santorio was the first inventor to put a numerical scale on the instrument.
The thermometer as symbol represents the distilling process itself. And if we take the metaphor further, represents the degrees of one’s individual experience, as EPIC as they come. Cold, Hot, High, Low...it’s at the center of emotion, it’s what makes a memory last a lifetime. – DAM
The thermometer as symbol represents the distilling process itself. And if we take the metaphor further, represents the degrees of one’s individual experience, as EPIC as they come. Cold, Hot, High, Low...it’s at the center of emotion, it’s what makes a memory last a lifetime. – DAM
