When you're under some covid lockdown restrictions, and your creatives can't all gather in the same space... how best to create commercial that is required to look exactly like physically produced Claymation? After a touch of look development, then some animation tests, this entirely CGI 30 second spot rolled into the world -- frame by frame -- in record time soon after.
From animatic to final.
Tranformation from calculator to phone.
Smoke and fire test.
