CBN 第一財經 2013 CHANNEL REBRAND

China Business Network (CBN) is China's pioneer TV channel focused on providing professional financial and business information as well as offering the most up-to-date and accurate news updates. With a concept that centered on CBN as a financial engine, being the heart of all financial and business information, we build a city where all the data flows towards CBN (logo) before being disseminated to all parts of the city. The themes for the idents are based on 4 major industries namely aerospace, manufacturing, construction and energy.

DESIGN AGENCY/

JL Design

CREATIVE DIRECTOR/

JL 羅申駿

EXECUTIVE PRODUCER/

Angela Moo 巫安琪

PROJECT MANAGER/

Eric Tsao 曹天旂

ART DIRECTOR/

Lance Wei 魏良恩

DESIGNERS/

Utsuo Chen 陳映男 / Keat Leong 梁海傑