The Wicked Mushroom Brand is a fictional brand that was used during a project when I attended the Art Institute of Pittsburgh.  For this project I conducted an extensive market study of craft beer packaging.  Then designed an illustrative lable for the brand.  I chose to create a mushroom character that would appear on all of their labeling.  I also created a logo for the brand in addition to the bottle labels and package label for the Punkin' Ale and Stout Variety Package.  In this label, the Ale mushroom appears with its cousin the Stout mushroom to depict the two types of craft brews available in the package.  It also features the pumpkin's throwing pumpkins into the night.