PROJECT BRIEF: Signature Smile is a dental hospital, mostly their clients are from the USA, Australia, New Zealand, and the UK. We create a search international campaign for Implant service, to do so we are given a budget list. Accordingly, we then Create and finalize the media plan. We also ideate on ads copy creation headline, description, and URL path for each campaign.
International Search Campaign
The graph shown above shows the clicks, impressions, conversions, and average cost per click. This data shows the growth in leads since the start of the media campaign i.e. from 19 February 2022 to 23 April 2022
The above data is a collection of various ad groups under the “Search International Campaign”. Furthermore, for each ad group, a series of relevant keywords were given by us to achieve leads and conversion
The above is a sample image of the most shown and viewed ad headline and description.
The highlighted countries on the map above are the areas where we succeeded to get the highest rate of conversion.
Among the four countries in which the ads were running, a high-performance rate is seen in Australia and the USA. Thus, further optimization in the bidding amount
The above data shows the number of clicks and views by our targeted audience i.e. people aged 35 - 65+
These data of different ad groups help in the analysis of the success and failure of each ad. and to determine future prospects.
Optimization Part of House-holding Income and location-based:
The data shows the ad copies (URL path, headline, etc) and their strength which helps us to analyze their uniqueness and relevance.
The landing page of the campaign:
Call Out and Structured Snippet:
Examples of USP that we used as a search extension for the purpose of increase in the CTR.
International Display Camp – Only Australia
Overview of Re-marketing as well as the missed custom audiences (targeted with improvised keywords) and pop up google ads displayed on various dental web pages, blogs, and sites
Display Campaign Creatives
A set of 4 ad groups each with the post of keyword and placement to increase the conversion
Data of keywords and placement of each post
Data of running an AD for Australia (client). Such data helps to understand high or low conversion rates in each state and further helps to gain profit by increasing the bidding in the state with the lowest cost per conversation
