Drivers who don´t use seat belts are often young, immature and inexperienced. We wanted to find a forum which put our message about using seat belts into a relevant context for this group. We decided to coup the premiere of the high testosterone film, Fast & Furious 6. A film event our target group most surely would attend.
Client: Norwegian Public Roads Administration
Agency: Kitchen/Leo Burnett Oslo
Creative team: Ole Hallvard Kveseth & Øystein Vik
Awarded:
London International Awards - Bronze x2
Eurobest - Shortlist
Cristal Festival 2013 - Silver
Diplom (Stunt/Event) - Gullblyanten 2013
