InSport is a specialty sport apparel manufacturing company. The company desired to implement a new brand mark that would promote its technology brand, Xodus Silverwear. Silverwear is made from a fabric containing 99.9% pure silver, which is known to provide antimicrobial protection in addition to thermodynamic, anti-odor performance.​​​​​​​

Donatelli > Creative Direction, Design Direction, Product Identity, Iconography

CMD > Agency