Huma Branding System Project
For Bio Huma Netics' 50th Anniversary, the decision was made to streamline and become a Branded House instead of a House of Brands. The new brand system needed to reflect the company's global position in the market. The voice/language and supporting graphics reflect this successful business's heart, mission, and vision.
Our Voice
We create humic solutions with a human touch, all to improve the world around us. At our core, our voice should reflect our humanity.
We are pioneers in the humic category and visionaries in its expansion. We are uncompromising, yet inviting. Thorough, but not overly technical.
We are relentless in our optimism and convicted in our calling.
We are pioneers in the humic category and visionaries in its expansion. We are uncompromising, yet inviting. Thorough, but not overly technical.
We are relentless in our optimism and convicted in our calling.
The Voice of Sun
Internal Filter
Emotional Tone
The clean, pure, nourishment of the sun sparks life. In the warm light of discovery, knowledge is mined and solutions are harvested to give energy for bountiful growth.
Rational Tone
Our solutions begin with ancient sunlight trapped in the soil eons ago, producing raw humates rich with a natural blend of organic matter, humic and fulvic acids, and minerals.
The Voice of Soil
Internal Filter
Emotional Tone
Earth's fertile soil is the natural foundation for the seed of life. Cared for and nurtured through balanced nutrition and enriched with organic humates to produce good fruit.
Rational Tone
Our Micro Carbon Technology®, highly mineralized and rich in carbon and oxygen derived from natural humates, provides a biostimulant base for all our liquid products.
Earth's fertile soil is the natural foundation for the seed of life. Cared for and nurtured through balanced nutrition and enriched with organic humates to produce good fruit.
Rational Tone
Our Micro Carbon Technology®, highly mineralized and rich in carbon and oxygen derived from natural humates, provides a biostimulant base for all our liquid products.
The Voice of Water
Internal Filter
Emotional Tone
Clean water is essential and lifegiving. Its relationship with microbial health has a ripple effect that enhances the natural environmental balance.
Rational Tone
Our bioremediation solutions reduce sludge, reduce odor, and break down contaminants naturally without introducing harsh chemicals into the environment.
Clean water is essential and lifegiving. Its relationship with microbial health has a ripple effect that enhances the natural environmental balance.
Rational Tone
Our bioremediation solutions reduce sludge, reduce odor, and break down contaminants naturally without introducing harsh chemicals into the environment.
The Voice of Plants
Internal Filter
Emotional Tone
The plant is the culmination of our calling. It's the sum of our solutions, where eons of ancient sunlight, clean water, and nutrient-rich soil work in harmony to deliver new life to the world.
Rational Tone
Progressive growers around the world rely on our ultra-efficient nutrients, sustainable soil fertility, zero-residue crop protection, optimal growth managers, and carbon-rich organic acids to raise crops more efficiently and profitably.
The plant is the culmination of our calling. It's the sum of our solutions, where eons of ancient sunlight, clean water, and nutrient-rich soil work in harmony to deliver new life to the world.
Rational Tone
Progressive growers around the world rely on our ultra-efficient nutrients, sustainable soil fertility, zero-residue crop protection, optimal growth managers, and carbon-rich organic acids to raise crops more efficiently and profitably.
The Voice of Tech
Internal Filter
Emotional Tone
Technology forged through unified collaboration creates sparks of innovation that advance humanity through precision and intelligence.
Rational Tone
Our proprietary Micro Carbon Technology® combines organic compounds, biological by-products, and mineral nutrients to improve soil structure, nutrient uptake,
and pest suppression.
Technology forged through unified collaboration creates sparks of innovation that advance humanity through precision and intelligence.
Rational Tone
Our proprietary Micro Carbon Technology® combines organic compounds, biological by-products, and mineral nutrients to improve soil structure, nutrient uptake,
and pest suppression.
Brand Photography
Environments
HUMA imagery should feel big and bright with lots of natural light. Imagery should remain simple with a subtle wide angle feel, a touch of high contrast and extra brightness to demonstrate:
Environments
HUMA imagery should feel big and bright with lots of natural light. Imagery should remain simple with a subtle wide angle feel, a touch of high contrast and extra brightness to demonstrate:
• Humanity, Environment or Technology
• A connection of category with people
• The customer's lifestyle
• A location; setting of work or product use
• A connection of category with people
• The customer's lifestyle
• A location; setting of work or product use
Brand Photography
Portraits
Portraits
• A sense of storytelling
• A connection to the person
• The customer's lifestyle
• A location; setting of work
• Honesty, genuineness and authenticity
• The customer's lifestyle
• A location; setting of work
• Honesty, genuineness and authenticity
Huma Brand System Internal Introduction
