About Project
치카-겔은 Dr.Lee에서 런칭한 반려동물용 바르는 치약입니다.
잇몸, 플라그, 입냄새 케어가 특징인 제품으로 깨끗하고 상쾌한 느낌을 주기 위해 민트와 화이트 컬러만을 사용해 깔끔한 동물병원의 느낌 또한 받게됩니다.
제품의 목적성과 Dr.Lee 브랜드가 가진 통일성을 위해 포인트로 강조된 이빨모양과 동물용 치약의 인상을 주기위한 귀여운 강아지 발자국 또한 패키지 디자인의 대표적인 포인트 중에 하나입니다.
Chica-gel is a pet toothpaste launched by Dr. Lee.
It is a product that features gum, plaque, and bad breath care, and uses only mint and white colors to give a clean and refreshing impression, giving you a clean feeling of the brand's design concept, a neat animal hospital.
For the purpose of the product and the uniformity of the brand Dr. Lee, the tooth shape emphasized as a point and cute puppy footprints to give an impression of animal toothpaste are also one of the main points of package design.
It is a product that features gum, plaque, and bad breath care, and uses only mint and white colors to give a clean and refreshing impression, giving you a clean feeling of the brand's design concept, a neat animal hospital.
For the purpose of the product and the uniformity of the brand Dr. Lee, the tooth shape emphasized as a point and cute puppy footprints to give an impression of animal toothpaste are also one of the main points of package design.
