Milano Malpensa Boutique - Launch Campaign

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Where luxury takes place.

To help Milan Airports launch its first e-commerce we’ve started writing down the news. Travelers from all over the world will be able to reach a new, luxurious, destination via Malpensa: the Milano Malpensa Boutique platform.

On Milano Malpensa’s e-commerce, people will find the most-wanted brands and styles, it was in fact created to satisfy high spending customers, fashion lovers, and luxury lovers that live across the world.

So, we’ve created a multi-subject campaign; each of the subjects focuses on a fashion destination and communicates to our target that from now on they can shop Paris, New York, Shanghai, and other cities’ styles in Milano Malpensa Boutique.

We’ve approached the campaign like a fashion editorial, not a classical advertising one: professional models, a minimalistic set, and giant props interact in an imaginary suspended world.

Because fashion can take you to different times and places.

Credits
SUPERHUMANS
superhumans.it

Creative Director: Alice Scornajenghi, Pierluigi Riccio
Art Director: Daniele Bruno
Copywriter: Sara Moccia
Editor Video: Giulia Zumpano

Photographer: Mattia Guolo & LSD

Thank you for your time