Essendon Football Club
Don The Sash campaign TVC
Essendon Football Club embarked on a long and wide-ranging exercise to create the Club’s 2014 membership campaign.
The Club engaged a number of key stakeholders throughout the process to ensure the campaign reflected what was important to the Essendon family. Through the EFC Listens initiative and the annual membership survey the Club gave fans the chance to have a say and provide valuable input into the campaign. It was determined that the campaign needed to be pertinent now and tomorrow; bold, strong and unifying; distinctive; evoke emotion and passion.
As part of the campaign, the 2014 'Don the Sash' membership TVC was created using players, coaches and fans to represent the fabric that unites us all through the famous red sash.
Producing & Project Management: Frankie Fung
Video Production: Tim Smith & Andrew Dorn
Hair & Makeup: Helen Nguyen & Jing Hui Yeo
Essendon Football Club 2014 - Don The Sash Campaign (Version A)
Essendon Football Club 2014 - Don The Sash Campaign (Version B)
Making of Don the Sash - Behind the Scenes
Credit: Bomber TV
