Au Bon Pain Design for Website Promo Graphics; Design and Programming for Email Templates Client: Au Bon Pain
Before and after screenshots of Au Bon Pain's home page. Prior to my working with them, promotional graphics were skewed/squished and graphics rotated, which prevented click tracking by interest. The architecture of the website is very limiting to updates, so the only opportunity for customization is in the graphics.
Before and after screenshots of Au Bon Pain's email marketing template. Prior to my engagement with them, their email messages were a single graphic with no link tracking. The new email templates take cue off of the brand renovation, and include dynamic text and hyperlinks, and best practices for layout. Click through rates have greatly improved as a result.
I also manage Facebook promotion designs and content publishing.
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I manage interactive and digital marketing initiatives for Au Bon Pain including social media publishing and listening, opportunity diligence, we Read More