About Seqlo
Seqlo is a company that makes food testing kits using Real-time PCR techniques for species identification in meat, milk, etc, for pathogen detection to determine the contamination in food as well as GMO identification.
We wanted to build a brand that reflects technology wanting to break old mindsets and barriers without losing its true quality of products. A step towards change for a better future.
Concept
Clarity, precision, and helping new learners to adopt the new DNA technology is what Seqlo is about. For the design direction we kept the logo in a clean modern serif font and blended Seqlo's principles into the identity. With a serif font, it does not feel medical. It is modern and also very unique from its competitors. The brand embraces a new way of doing things.
Visual Language
For the visual language, we were inspired by pathogens, allergens, bacteria, and microscopic views in microbiology testing.
We then created different organic shapes that look modern while keeping a modern aesthetic.
Colors and categories
The patterns and colors are divided into four categories of testing
Veterinary Testing - Shades of pink
Food Testing - Shades of yellow
Environment Testing - Shades of green
GMO Testing - Shades of blue
