Imagine Crafts sells ink pads and liquid inks in a large variety of colors. Yet, with this extensive catalog customers tend to focus on their go-to inks. This creates a back log of stock that became more difficult to get in front of customers. Some of the go inks are black, brown, red, turquoise, pink and blue. So colors like orange, yellow and purple do not get the same attention.

Additional Imagine Crafts has a Design Team - a group of papercrafting artist who create content for the blog and social media. This team is directed by the marketing department at Imagine with monthly assignments.