Understanding all Types of Mobile Advertising
As marketers, it is your obligation to learn about current customer preferences in order to effectively promote your company's products and services, which includes knowing where or what they spend the majority of their time. Smartphones and mobile gadgets are the straightforward answer.
According to Statista, there were 4.77 billion mobile phone users worldwide in 2017, with that figure predicted to climb to 5 billion by 2019. In the United States, around 77 percent of the population owns a smartphone, with 60 percent of social media activities taking place on it. Due to the popularity of mobile devices, mobile advertising is a wonderful way to market your company. Mobile advertising company in India understands how things work and business marketing need of brands. They also use VAS Value Added Service that further allows building better reputation with clients and the market.
Objectives of Mobile Advertising
Increased mobile usage has defined several mobile advertising objectives, which can range from new lead generation to customer retention through new offers, detailed information about a specific product or service by sending out relevant news to consumers, brand engagement activities such as quizzes and contests, and more. The marketer's goal is to maintain ongoing interaction with the customers through various forms of updates.
Types of Mobile Advertisement
Banner Advertisement
Banner ads, which are perhaps the most traditional kind of mobile advertising, are frequently embedded within a website or app and put at the top or bottom of the screen. Banner advertising, despite being more image-heavy and having a wider reach, are nevertheless supported by many publishers and are reasonably inexpensive to generate.
Users are drawn to banner adverts, which reroute them from the original page to the advertiser's page or app.
Video Advertisement
Native Ads
As a part of VAS Value Added Service, Native Ads play a good role. Native advertising are comparable to banner ads, but they are presented in the app's natural context, blending in with the flow and making them less likely to be mistaken for advertisements.
Rich Media AdvertisementSMS Ads
Rich media advertisements can include audio, video, text, graphics, and even mini-games. Its goal is to improve the user experience in order to increase brand awareness and purchase intent. These advertisements take advantage of mobile-specific technology that allows them to be synced with JavaScript and HTML.
Mobile advertising company in India also works on SMS ads. Since SMS ads are supported by major network carriers and are compatible with most mobile phones, they are effective for broadcasting and have a large reach. SMS advertisements are very simple to produce and comprehend by consumers.
Conclusion
Mobile advertising is a practical and cost-effective method that produces excellent results without sacrificing campaign quality. Because consumers are constantly checking the ad placement area as part of their everyday mobile usage, companies only need to be there to be recognized.
