Located in Pittsburgh’s newly developed Bakery Square district, Alta Via Pizzeria is the latest dining experience by the big Burrito Restaurant Group. With a focus on seasonal ingredients and their signature wood-fired crust, AVP aims to become a destination for next level pizza. The branding was inspired by both the food and architectural elements in the interior - designed by Studio K. Overlapping line patterns are an abstract representation of the pizza slice. A sage green color is used throughout the space and was a natural choice for the brand color. It provides a nice visual contrast for the food and it reinforces their connection to fresh and local ingredients.
